It also does not produce a strong odor. Cigarettes were advertised on TV, in magazines, and on billboards. Figurative language: rhetorical questions. “And when you’re able to do that, it’s so liberating.”Â, * 2019 study by Boston University’s School for Public Health, Various-Everythings/Shutterstock.com (phone); via Instagram/Chance Ammirata (hospital photo, Chance). Again, this is a tactic borrowed from Big Tobacco. “I feel like I got lured into something I did not sign up for.”. They are aiming for people in popular cultures with large audiences in various sectors online. That was pretty straightforward. *2018 survey by the Centers for Disease Control **In July, the Campaign for Tobacco-Free Kids, the American Cancer Society, and other public health groups filed a petition with the Federal Trade Commission, saying four tobacco companies broke the law by using social media to promote smoking. Five winners will get Shouting at the Rain by Lynda Mullaly Hunt. But even back in 2015, when Juul first came on the market, the company’s ads featured colorful graphics and young models, one of whom could have been tagged as an Ariana Grande look-alike. Caleb participated in the investigation by testifying about what happened during the health seminar at his school. Need help getting started? Use this helpful activity. In high school, the statistic is 1 in 5. Think of a school health seminar coming into the school to talk about JUUL. In the second article: aggressive, appealed, injurious, investors, restrictions, vehemently, “What Juul Tried to Hide” (30 minutes), “How Big Tobacco Fooled America” (15 minutes). One brand even had a cartoon mascot until 1997. You would think it would be like don’t vape its bad for you. Also, the school did not know that the seminar worked for JUUL. But the dangers of smoking couldn’t be hidden forever. This article was originally published in the December 2019 / January 2020 issue. Don’t Miss These Teaching Extras For December/January’s Paired Texts. It also paid schools for access to students. So, now it’s your turn to make use of the given methods to fix Excel tabs not showing the issue . So they introduced “filter-tip” cigarettes, which they claimed were “milder” and “safer.” In reality, these filtered cigarettes are no safer than any other kind of cigarette, but the marketing worked. These characteristics enable discreet use, especially in schools. What persuasive techniques are used to sell products? All it takes is one click! But the numbers tell a different story. This vapor may seem harmless, but it’s not. I hope people will stop JUULing, Your email address will not be published. Optionally, play the audio. Vapes can affect the growth of your brain and as a kid, you need as much brain growth as you can. The purpose of the seminar is to help kids make healthy choices. Americans took the message seriously. Grandma loves watching the ducks in the pond. Use details from both articles. Yet the products still show up on social media. They created smoking cartoon characters that appealed to kids and placed cigarette packs featuring those characters low on store shelves, where they’d be eye level with children. But Rhea was quick to hide Zeus and hid him in a cave on the Cretan Mount Ida where he was raised by nymphs and met his first love, Metis. The keyboard shortcut to toggle this setting is Ctrl + 6 – much quicker than opening the Excel Options window. Dim ws As Worksheet Set ws = Sheets("Sheet1") ws.Protect Later in the post, we look at code examples to loop through each sheet and apply protection quickly. It set up presentations, a curriculum, and a summer program. There’s evidence that vaping may be destroying users’ lungs. Products resembling USB sticks As of July 2018, JUUL represents an impressive 70.5% of the entire US convenience store market for vapour products making it of unique importance among stealth vaping devices.1 Other leading brands (Vuse at 10.8%, Blu at 5.6%, MarkTen at 7.7%) either recently introduced, or plan to introduce, small stealthy pod-based … Yeah, JUUL tried to hide everything bad they have done Reply Add a Comment Cancel reply Your email address will not be published. “When I first tried the Juul prototype, the nicotine hit was immediate, within seconds. That would make vaping seem appealing, even glamorous. Some ads were designed to look like comic strips. Last summer, Congress launched an investigation into Juul’s role in increased nicotine use by teens. What’s the big deal? According to the Centers for Disease Control and Prevention (CDC), 1 in 20 middle schoolers used e-cigarettes in 2018. They made smoking seem fun and glamorous. Then there’s smoking in movies and video games, which is a major factor in teen smoking***. See our Contest Page for details. Imagine you have been hired to promote a new kind of chewing gum. Now some people are fighting back—like 18-year-old Chance Ammirata from Miami, Florida. Imagine you have a school health seminar about addiction. Please spell out the answer ~ Ex: seven. Your worksheet will no longer be visible, however, the data contained in the worksheet can still be referenced on other worksheets. This sleek design makes it easy to hide the Juul from teachers and parents. Press and hold down the Ctrl key on the keyboard. What JUUL Tried to Hide by : Ella 573 words 1 Comment Think of a school health seminar coming into the school to talk about JUUL. Familiarity with e-cigarettes and Juul and what they are will aid in comprehension. Do further research into the effects of vaping on the body and why it is harmful for young people. One Juul pod has as much nicotine as a pack of 20 cigarettes. I’m not that easily manipulated.”. The e-cigarette company Juul says its products are for adults. This quiz requires you to log in. It also does not produce a strong odor. After reading the paired texts about the manipulative tactics used by the e-cigarette company Juul and Big Tobacco, explore these resources to keep the learning going. Kids could think it’s cool because of the cool paging. “We believe the products we make are not injurious to health,” the ad stated. You would think it would be like don’t vape its bad for you. “JUUL described its plan for young people as “Healthy lifestyle” programs likely served as recruitment drives for new, young customers who might get addicted to vaping for life.” I believe JUUL  goes for younger children because they would do anything an adult tells them to or even what the “trend” is. Chance started the Lung Love Foundation to spread a simple message to e-cig companies like Juul: “We are not just dollar signs.”. In the 1950s, several studies linked smoking to lung cancer and heart disease. I tried my best to provide complete information about how to recover the missing or hidden sheet tabs in Microsoft Excel. But banning flavors isn't going to stop kids from vaping: You need to address the source, Ed Oswald argues Optionally, send your essay to a social media platform of your choice. Have students complete Preparing to Write: Juul and Big Tobacco. JUUL is easy to hide because it looks like a flash drive and can be charged in a USB port. Discuss the following questions as a class. Speaking of nicotine, nicotine is in cigarettes which can be highly addictive. In 1964, the U.S. Tobacco companies vehemently disputed these results. He’s been filling his Instagram stories with videos he’s received of people smashing their Juuls, and he urges teens to support each other in kicking their habit. Cigarette companies, known as Big Tobacco, did it for years. Method 1 solved the problem for me – in Excel Options, change the workbook Display setting for objects, from Nothing (hide objects) to All. Want to hear this story read aloud? Click here! I am trying to hide a commandbutton based on a specific cell value. He started the Lung Love Foundation to share his story about vaping and warn other teens about the health risks of e-cigarettes. JUULs appeal to teens Aside from all the fun flavors and popularity on social media, JUUL has a sleek design that appeals to teens and young adults who are always looking for the latest innovation. Nicotine is highly addictive. Caleb was part of that investigation so whenever the seminar came he would report everything that happened. Surgeon General (the head of our public health service) declared that smoking causes cancer. During the congressional investigation, a Juul memo was released describing Juul’s social media plans. 2. Required fields are marked *, What is the sum of 3 and 5. Even though they deleted their account there are still adds popping up about JUUL. “Now I want to help as many people as I can,” he says. Use Scope’s Ethos, Pathos, Logos activity to analyze the ads presented in the Scope articles “What Juul Tried to Hide” and “How Big Tobacco Fooled America,” as well as this Smithsonian article. Compared to the 32 percent of students who reported having used a Juul, 21 percent of students reported having tried a cigarette in a poll taken by the Harbinger in October of last year. Describe the marketing campaign you will create. All packs must have warning labels. Compare the e-cigarette industry with Big Tobacco. For alternate culminating tasks, see the boxes below. Along with doctors and babies, cartoon characters, famous athletes, and movie stars made regular appearances in ads. In 1954, they even ran a full-page ad in hundreds of newspapers and magazines. The investigation revealed that Juul had been using manipulative tactics to target kids. Since Juul first hit the market in 2015, e-cigarette use among U.S. teenagers has exploded, rising 75 percent in just one year. Vocabulary: Higher academic (e.g., aggressive, liberating, restrictions) and domain specific (manipulative tactics, promote) vocabulary Vaping products, like the ones made by Juul, are battery-powered devices. Check back soon for more announcements and tutorials. And now the government agency says it’s investigating whether the company Juul Labs intentionally marketed its product to youth, which is illegal. And even though it was illegal in most states to sell cigarettes to young people, teens found it easy to get their hands on them. R.1, R.2, R.3, R.4, R.5, R.7, R.9, W.2, SL.1, SL.2, L.4, L.5, L.6, RI.6.1, RI.6.2, RI.6.4, RI.6.7, RI.6.9 W.6.2, SL.6.1, SL.6.2 L.6.4, L.6.6, RI.7.1, RI.7.2, RI.7.4, W.7.2, SL.7.1, SL.7.2, L.7.4, L.7.6, RI.8.1, RI.8.2, RI.8.4, W.8.2, SL.8.1, SL.8.2, L.8.4, L.8.6, 1c, 1d, 2a, 2b, 3a, 4a, 5a, 5b, 5c, 5d, 5e, 5f, 5g, 5h, 5i, 6a, 6b, 6c, 6d, 6e, 6f, 6g, 6h, 6i, 6j (grade 8 only), 8d, 8f, 9a, 9b, 9c, 9d, 9e, 9f, 10a, 10b, 10c, 10d, 10e, 11a, 11b, 11c, 11d, 12d, 12e, 12f, 12g, 12i, 12j. But behind the smoke screen is the truth: It’s been after YOU—and your money—all along. ActiveWorkbook.Sheets("Sheet1").Copy after:=someSheet It turns … Higher taxes on cigarettes have made smoking a costly habit too. The Juul device, which fits easily into your hand, is easy to hide and looks much like a USB mini-drive. In JUUL pens it contains a chemical called nicotine. Juul “deliberately targeted children in order to become the nation’s largest seller of e-cigarettes,” the report said. In a well-organized paragraph, describe the tactics that Juul and Big Tobacco have used to persuade young people to buy their products. (Food and Drug Administration) has called the spread of teen vaping an epidemic. But why are 8.1 percent* of high school students—who have grown up hearing about the dangers of cigarettes—smoking in the first place? Any comment you leave below will be added to the feedback on the draft. It also masked the taste of nicotine with flavors like mango and mint. Do-Now: Respond to Questions. (7 minutes). Revisit the Do-Now. He says Juul’s products are safe but that Juul doesn’t want kids using them. For one thing, the tobacco industry has found ways around marketing rules, such as enlisting social media influencers to post photos or videos that show cigarettes**. The F.D.A. From the beginning, Juul has claimed its products are for adults who already smoke cigarettes and want a different way to get their nicotine fix. “I hope there was nothing that we did that made it appealing to them,” he added. In fact, Juul went beyond sneaky advertising in its efforts to make its products desirable to young users. Right-click on one worksheet tab to open the contextual menu . Have You Seen These 3 Fantastic New Features in Scope? Then shortly later he pulled out a JUUL and showed them how to use it. When you smoke or vape your brain wants more and more of it. Your email address will not be published. Right about now you might be thinking, “Nope, not me. Just one JUUL pod adds up to 20 cigarettes. Read the article as a class. Chance knew he needed to quit—immediately. As you read the articles and study the images, think about the tactics Juul has used to sell its dangerous products. After the door closes, the speaker tells you that he works for Juul Labs, a company that makes e-cigarettes, or vaping products. In some states, a pack can cost $10 or more. In September, the CDC announced it is investigating 380 cases of severe lung illnesses in young adults—all related to e-cigarette use. Further online research found videos showing students how to hide a JUUL inside a Sharpie and illustrating various ways to blow the exhaled plume down the front of the shirt or into a backpack to hide it from teachers. Write the following on the board for students to see as they enter the room and respond to in their journals. After Chance wound up in the hospital with a collapsed lung, his doctor told him that the damage was caused by a preexisting condition that can be worsened by vaping. You’ve heard that e-cigs contain a dangerous chemical called nicotine, so you ask the speaker about nicotine addiction. In other words, Juul wanted the people you admire to talk about its products and promote them—to, say, be photographed with a Juul sticking out of their pocket. Juul described its plans for young people as “healthy lifestyle” programs, the report stated. My favorite meal is chicken. Identifying nouns Grade 2 Nouns Worksheet Reading & math for K-5 www.k5learning.com Answers: 1. But behind the smoke screen is the truth: It’s been after YOU—and your money—all along. All hidden sheets will be shown in a list . “On Instagram, posts show up on my Explore page from accounts I don’t even follow.”Â. Required fields are marked * Name * Email * Validate * What is the sum of 3 and 5. In other words, JUUL wants people to talk about all the products. Until the mid-1960s, the marketing of tobacco had few restrictions. Nicotine can damage your brain, specifically the parts that control your mood, learning, and attention span, explains Thomas Ylioja, the clinical director of health initiatives at National Jewish Health. Hi, Is it possible to hide gridlines in worksheets without the need to activate the worksheet? How will you use social media to promote the gum? The adds for Big Tobacco used kids in graduation caps to feature students.JUUL used some of the adds that Big Tobacco used to promote kids for using JUULs. “We are aiming for influencers in popular culture with large audiences in various sectors such as music, movies, social, pop media, etc.,” the memo stated. Big Tobacco knew if it could get young people hooked, it would make money on their addiction for years to come—even though that addiction was killing its customers. You now have the ability to preview what students will see when they log in to read any article. Project or distribute the Vocabulary Words and Definitions. Today, e-cigarette companies like Juul are borrowing Big Tobacco’s old tactics for their ads, packaging, and product design. The macro isn't being triggered to rerun when I make a change on Worksheet A that carries forward to the I have looked up several codes and pasted them in excel (in the vba form when right … For decades, cigarette companies tried to get young people hooked. Present your findings as a public service announcement in the form of a poster, podcast, or short video. The small size and discreetness of the JUUL makes it easy for kids to conceal their habit and hide the device from adults. However, Big Tobacco understood that growing public concern over the hazards of smoking would cause them to lose money if people started to quit. Unhide a very hidden worksheet by changing its Visible property To be able to see a very hidden worksheet . When students are done writing, invite volunteers to share their ideas. Two years ago Caleb Mintz questioned what the speaker’s motives” I believe he was trying to reassure kids that they could use JUUL pods without harming themselves.”(Bartolomeo) Explained Caleb. “You have the power to take back control of your life,” Chance says. They were manipulated by a major corporation. (Caleb’s school was not aware that the speaker worked for Juul; the speaker had been hired by an outside company that organized the seminar.). It also does not produce a strong odor. But these programs likely served as recruitment drives for new, young customers who might get addicted to vaping for life. Essential questions: How does advertising influence our decisions? Some refer to both texts. There are more than 3.6 million kids using vapes. (Burns resigned two months later.). Discuss with students whether Juul and/or tobacco companies used any of the strategies that students came up with for marketing the gum. After Chance posted pictures of his damaged lungs on social media, he began hearing from young people who said he’d inspired them to quit. Filtered cigarettes soon became the most popular cigarettes on the market.Â. Who do you think the ads are designed to appeal to? Highlighted words in the first article: liberating, manipulative tactics, memo, motives, promote, recruitment. Plus, there’s vaping, which is also dangerous and can lead to cigarette smoking. They work by heating up a liquid that turns into vapor, which the user inhales. ), Plenty of other efforts are underway to try to prevent people from smoking as well. Across America, cigarettes were widely available too. In fact, one of Juul’s largest investors is Altria, a cigarette company. Is there any easy/short way to get the worksheet object of the new sheet you get when you copy a worksheet? In the early 20th century, few people understood the enormous health risks that smoking posed, and in the coming decades, tobacco companies used aggressive marketing tactics to get people addicted. Subscribers receive access to the website and print magazine. Well, that did happen at a school in New York City. This is a great writing Ella good job! The Core Skills Workout is a series of skill-based activities that will help your students "bulk up" in the comprehension skills they need most to become strong, analytical readers. Do you remember that kid named Caleb well Congress launched an investigation into JUULS increase of nicotine use by teens? ***U.S. How have the e-cigarette industry and Big Tobacco manipulated young people into buying their dangerous products? After reaching nearly 42 percent in 1965, the percentage of adults who smoke in the U.S. began to fall. Use details from "What Juul Tried to Hide" and "How Big Tobacco Fooled America" to fill in the blank boxes below. Surgeon General’s Report (smoking in movies) and Truth Initiative (smoking in video games). What kinds of ads will you design? Read the article as a class and respond to the following questions. Click the tabs of additional worksheets to select them. Yet 14 percent of American adults do smoke, according to the Centers for Disease Control and Prevention (CDC), and one in five deaths is linked to smoking. vocabulary, inference, text structure, key ideas and details. Plus, teens who use e-cigarettes are more likely to smoke regular cigarettes in the future*. Last year when JUUL noticed the number of teens using nicotine got higher and higher so they shut down all their accounts on Instagram and Facebook. “When I started Juuling, I really did think it was harmless,” Chance says. No e-cig had ever come close to this,” he said. Haven't signed into your Scholastic account before? We filled in some information for you. They used packages or product ideas to lure kids in. The Juul, a popular electronic cigarette, is a sensation among teens and a nightmare for school administrators and public health advocates. “I see people Juuling on all platforms every day,” says Sophia Waxman, 14, from New York City, who has never Juuled and has no plans to start. “I believe he was trying to reassure kids that they could use Juul pods without harming themselves,” Caleb says. This means that many teens who decided to vape didn’t make that decision entirely on their own. According to the Centers for Disease Control and Prevention (CDC), 1 in 20 middle schoolers used e-cigarettes in 2018. But he was still having what he described as “scary” cravings. Your job is to make the gum seem appealing to kids and teens so that they will buy it. Today, far fewer Americans smoke than in the 1960s. I tried your above procedure to hide a worksheet & i did it but unable to get back now. Didn’t he just say that Juul doesn’t want you vaping? This vapor might seem harmless because we use essential oil vaper machine but this vapor is harmful it contains dangerous chemicals including nicotine. In order to hide a worksheet or tab in Excel, right-click on the tab and choose Hide. Once hidden, you can right-click on a visible sheet and select Unhide. Most smokers want to quit, but the addictive nature of nicotine makes quitting difficult. And the U.S. is much less friendly to tobacco companies—and smokers. That’s Chance Ammirata’s message for e-cigarette companies. The pods sold by Juul are available in 3% or 5% nicotine strength, in plain tobacco or with additional flavorings including mint, mango, cucumber, and creme. Even if you’re unlikely to give in to peer pressure, you’re likely influenced by what you see on social media. It contains dangerous chemicals, including nicotine—which is also in cigarettes. Manipulating teens to get them to buy harmful products is nothing new. So while you won’t see a cigarette ad on TV or in your Instagram feed, you’ve still got to keep your guard up. Whose responsibility is it to protect the public? JUUL is easy to hide from parents and teachers because it looks like a flash drive and can be charged in a USB port. (Studies show that raising cigarette taxes reduces smoking rates. 18-year-old Camilo Villegas who recently quit vaping states ”I’ve walked into the school bathroom between classes, and someone would just hand me a JUUL.”  A JUUL memo was released describing JUULs social media plans. For less than a dollar, it was possible to buy a pack at a drugstore, a restaurant, or a hospital gift shop. It was on the advice of Metis that Zeus saved his brothers and sisters when he disguised himself as an Olympian cupbearer and tricked Cronus into drinking the poisoned wine, which made him vomit and disgorge Zeus’ …